Advertiser Guide

Advertiser Guide

Everything you need to know to advertise on Circus — how ads work, what they look like in the feed, and the rules every ad follows. Most formats are in development; we're publishing the guide early so partners can plan with it in mind.

Isometric illustration of a circus festival cityscape with brand banners and hot air balloons

Ad formats

Circus ads run inside moderated community feeds — same card shape as organic posts, never disguised as one.

In-feedIn development

Sponsored Post

A native post that appears in the Discover feed, clearly labeled as sponsored. Image, short video, or carousel — same shape as a regular community post, never disguised as one.

1080×1350 portraitUp to 60s videoHeadline 60ch

How your ad could look

The examples below are illustrative — these brands are not current Circus advertisers. They show how a sponsored post sits naturally inside a community feed.

On RunningExample

On Running

A performance campaign targeting athletic communities and creator fan bases built around endurance sport, fitness, and outdoor lifestyle. The ad appears in the Discover feed between organic posts in running and sports communities.

How it works

A sponsored image post using On’s campaign creative, appearing natively in the Discover feed with a Sponsored label and a direct link to shop.

Who to target
  • Running and triathlon clubs
  • Fitness creator fan communities
  • Outdoor and trail running interest groups
  • University sports societies
Goal

Drive brand consideration and direct product traffic among high-intent athletic audiences already active in fitness communities.

IKEAExample

IKEA

A home furnishings campaign targeting communities built around shared living — students, young professionals, and people setting up new spaces. The ad appears natively in the Discover feed alongside organic posts from creators in the same interest category.

How it works

A sponsored image post appears in the Discover feed between organic community content, carrying a clear Sponsored label. Same card format as any regular post — no banners, no pop-ups.

Who to target
  • Home and lifestyle communities
  • University societies and student groups
  • DIY and interior design interest groups
  • Communities organized around sustainable living
Goal

Brand awareness and product consideration — getting a new range or seasonal collection in front of audiences already engaged with home life content.

AMC TheatresExample

AMC Theatres

A release campaign for Marty Supreme, timed to opening weekend. The ad runs in film fan communities and creator fan bases organized around actors, directors, and genre interests — audiences already primed for theatrical releases.

How it works

A sponsored image post using the film’s key art. Campaign dates coordinate around the release window to maximize opening-weekend intent, with a direct ticket link in the action bar.

Who to target
  • Film fan communities and cinephile groups
  • Creator fan bases organized around specific actors or directors
  • Entertainment and pop culture interest groups
  • Local community audiences near AMC locations
Goal

Drive direct ticket purchases and opening-weekend awareness — reaching audiences with demonstrated interest in theatrical film at the moment they’re most likely to act.

Rules every ad on Circus follows

  • Every ad is clearly labeled. No covertly-sponsored content, ever.
  • Ads run in moderated environments — every nearby post has been reviewed.
  • Frequency caps prevent ad-stacking. Members never see two ads back-to-back.
  • Creators can opt their community out of any specific advertiser or category.
  • All ad creative passes our content guidelines before going live.